Showing posts with label market your business in the UK. Show all posts
Showing posts with label market your business in the UK. Show all posts

Saturday, 27 January 2007

How should I market my B&B or gîte so I get a quick ROI? (Part 2)

(continued...)

4. Market your business in France with a leaflet which can be displayed at the local office de tourisme - check out the size of their leaflet dispensers before you design it. Print double-sided and put lots of photos on.

5. Make an A4 poster for UK marketing, it can be displayed in post offices, supermarkets and leisure clubs - anywhere where you have family or friends who are rooting for you to succeed. Don't overlook the 'trust factor' involved in local advertising. Choose an eye-catching headline (big enough to be read a couple of metres away) use colour photos, succinct text (perhaps bullet-points) and clear contact details. Have your phone number on tear-off strips along the bottom - and replace the poster when it, or the strips, have been removed.